Write pin titles and descriptions that get found
Pinterest works like a search engine. Check your title, description and alt text against the limits and make sure your main keyword is where it counts.
In feeds, only the start of your title shows:
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Pinterest SEO: writing titles and descriptions that rank
People use Pinterest to search for ideas, so your pin's title and description work much like a web page's title and meta description. This Pinterest description checker counts characters against the limits, checks where your main keyword appears, and previews how your text looks in the feed and close-up.
Pinterest text limits
- Title: up to 100 characters. Only about the first 40 show in feeds.
- Description: up to 800 characters.
- Alt text: up to 500 characters.
A simple Pinterest SEO routine
- Find your keyword: type your topic into Pinterest search and note the suggested phrases.
- Title: put the keyword at the start, then add what makes your pin special ("Quick pasta recipe: 20 minutes, one pan").
- Description: two or three natural sentences that include the keyword and related words. No keyword stuffing.
- Alt text: describe what's in the image plainly.
- Link: send people to the exact page the pin is about.
Pair your text with a well-sized image from the pin resizer.
Questions
How long can a pin description be?
Up to 800 characters. Titles can be up to 100 characters and alt text up to 500.
Should I use hashtags on Pinterest?
They aren't needed. Pinterest finds pins through the words in your title and description, so write clear, keyword-rich sentences instead. If you use hashtags, keep it to a few.
Why add alt text?
Alt text describes the image for people using screen readers, and it gives Pinterest more context about what your pin shows.